ABOUT THE SONG:

LUV TODAY was created to uplift people and celebrate what unites us while providing a platform to showcase how ordinary individuals can make an extraordinary difference by giving back in ways that express their unique talents.

LUV TODAY is a tribute to the founders and volunteers of amazing charities and for-benefit companies, from local to global, including Innovation: Africa, Lifevest Inside, Make Our Schools Safe, Figaro Angel Network, Miracle Network - Dance Marathon, WATERisLIFE, Billion Acts of PeaceJam Foundation, NJID, VOSAP, Gentle Barn, Newman's Own, 4Ocean, Fyffes, Uniban and countless other nonprofits and give-back companies who are committed to improving the lives of people, animals and the state of our planet.

ARTISTS:

Awesome Hero. Amazingly Human. Always Hopeful. These are some of the words that have been used to describe the incredulous Sparsh Shah, aka Purhythm: A 17-year old (at the time of the launch of this song) singer , songwriter, inspirational speaker, and award-winning 'ragarap' artist who despite his physical limitations has achieved remarkable accomplishments. He was born with brittle bone disease, otherwise known as 'osteogenesis imperfecta', and sustained nearly 40 fractures during his birth. To date, he has endured more than 140 fractures, but who's counting?!!

Sparsh's zest for life is palpable. The name "Sparsh" means 'touch' and that he does, to anyone who comes in his path. True to his name, his humble ambition is to inspire billions of people or in his words, he hopes to 'Sparsh the world'. Even at his young age, he has already performed for over a billion people. What may appear daunting to others, to Sparsh seems realistically attainable.

His appreciation for the life he has been given and his unwavering love for others comes through loud and clear in the new release, "Luv Today" - a collaboration with another multi-talented 17-year old musician; an opera singer and master violinist, Biana Pinchuk of South Florida.

A formidable duo for good, they partnered with multi-platinum Grammy Award-winning producer, Tony Dofat and songwriter, Sivia Dreyfuss, to express their positive message of hope and the power of kindness.

Sivia is CEO of Mission Possible Foundation (MPF), a 501(c)(3) tax-exempt charity in South Florida of which Sparsh and Biana are both youth ambassadors in support of MPF's youth addiction prevention initiatives.

THANK YOU:

With immense gratitude and appreciation, THANK YOU to our Give Back Squad of dancers, musicians, singers, artists, teachers, photographers, painters, designers, videographers, yoga enthusiasts mentors, charity ambassadors, sports players, tree climbers, and all of those who helped make this video possible.